H. Richard Lichtfus




Mr. Lichtfus is a recognized New Business Development professional, with a particular expertise in building businesses using strategic alliances. As Vice President Marketing, General Manager, and Director, he built consumer products businesses for Frito-Lay, Pepsi-Cola International, Nabisco, Borden, and Pepperidge Farm via key strategic alliances. As Vice President New Business Development, he developed and managed 20 strategic research and development alliances with companies that extended Appleton Papers capabilities into new technologies, industries and markets, generating new revenues and profits. Alliances were developed with companies as diverse as Johnson & Johnson, Dow Chemical, Kodak, Clorox, Raytheon, Motorola, Philips, Mitsui Chemical, Air Products and SC Johnson.

As Managing Director and Partner at SAGE Worldwide (WPP/Ogilvy & Mather), Dechert-Hampe & Company, the Michael Allen Company and Market Perspectives strategic marketing and sales management consultancies, he developed alliance strategies for clients seeking profitable growth and improved performance within competitive markets. Representative clients included Procter & Gamble, Nestle, Colgate, Mars, Inc., General Mills, Sprint, Visa, Pfizer, Miles, Inc., Penzoil-Quaker State, Hewlett-Packard, Sara Lee Corporation, Kraft, North American Philips, George Weston, Ltd., Mallinckrodt Critical Care, Avon and Marriott.

He holds a B. S. degree from the University of Wisconsin, Madison.

His current contact information is:

H. Richard Lichtfus
Senior Partner
Continental Grand Plaza 2
400 Continental Boulevard, Suite 600
El Segundo, CA 90245

Office: (310) 426-2934
Direct: (920) 739-3939
eFax: (208) 694-9922
Email: richard.lichtfus@SmartAlliancePartners.com

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